How about this for software marketing
Wednesday, February 22nd, 2006Axosoft is allowing customers to purchase a Small Team Edition 5 user license of their OnTime 2006 bug tracking and project management software for a $5 donation to the American Red Cross. The regular price is $495. I would be interested to see the results in the future on how this works out as far as customer retention when the next paid upgrade is released. I imagine that they will have quite a few customers locked in to the product by that time.
via DownloadSquad