According to several estimates, about 1 billion people now use the Internet. You job is to interest 0.00001 of them in your Micro-ISV’s product. 1 Billion exactly? Of course not, but if you look at the stats at www.clickz.com and at www.internetworldstats.com, about a billion people, give or take a New Zealand, is a good ballpark number.
That’s a very, very big ballpark, or more precisely, global digital market one click away from your purchase button.
Your challenge as a micro-ISV is to find say 0.00001 of those users (10,000) and find a problem that they 1) have, 2) don’t want to have and most importantly, 3) will pay money not to have. Then do that a few dozen times. Narrow is good. Narrow is relevant.
When I first started selling my first Micro-ISV application, MasterList Professional, I made the mistake of trying to reach too many people. Now, I’m finding ways to make MLP relevant to very specific, very narrow little tiny markets. It’s too soon to tell what results I’ll have, but as the saying goes, a 0.00001 here, a 0.00001 there, and soon you’re talking real money!
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on Tuesday, October 25th, 2005 at 9:13 pm and is filed under General, Marketing.
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According to several estimates, about 1 billion people now use the Internet. You job is to interest 0.00001 of them in your Micro-ISV’s product. 1 Billion exactly? Of course not, but if you look at the stats at www.clickz.com and at www.internetworldstats.com, about a billion people, give or take a New Zealand, is a good ballpark number.
That’s a very, very big ballpark, or more precisely, global digital market one click away from your purchase button.
Your challenge as a micro-ISV is to find say 0.00001 of those users (10,000) and find a problem that they 1) have, 2) don’t want to have and most importantly, 3) will pay money not to have. Then do that a few dozen times. Narrow is good. Narrow is relevant.
When I first started selling my first Micro-ISV application, MasterList Professional, I made the mistake of trying to reach too many people. Now, I’m finding ways to make MLP relevant to very specific, very narrow little tiny markets. It’s too soon to tell what results I’ll have, but as the saying goes, a 0.00001 here, a 0.00001 there, and soon you’re talking real money!
This entry was posted
on Tuesday, October 25th, 2005 at 9:13 pm and is filed under General, Marketing.
You can follow any responses to this entry through the RSS 2.0 feed.
Responses are currently closed, but you can trackback from your own site.
October 26th, 2005 at 11:33 am
[…] Micro ISV: According to several estimates, about 1 billion people now use the Internet. You job is to interest 0.00001 of them in your Micro-ISV’s product. 1 Billion exactly? Of course not, but if you look at the stats at www.clickz.com and at www.internetworldstats.com, about a billion people, give or take a New Zealand, is a good ballpark number. […]
December 2nd, 2005 at 10:58 am
Master Plan v0.2
CodeSnipers has been growing pleasantly over the past few months and I believe it’s reaching a critical tipping point. After the holidays, there are going to be a series of announcements about new functionality, areas, and ideas that will be coming a…