Top 3 Mistakes when marketing software


marketingsherpa has an article (free access until October 2) where the CEO of MySQL gives the 3 top mistakes made by software marketers. The items listed are good advice for all software marketers and echo a lot of the things we’ve been promoting in the microISV community such as transparency and communication.

One Response to “Top 3 Mistakes when marketing software”

  1. Ben Mc Says:

    This is interesting, but I’ve been using MySQL since its infancy stage, and I don’t recall having White Papers, Case Studies, Blogs, etc, when it first started rolling. In fact, I just remember it being an obscure download that we were trying to get working with Perl to create a special database at the University of Idaho Law School for tracking technical issues.

    So maybe these are mistakes that only large, established ** open source ** / software businesses shouldn’t make.

    I agree with their PR standpoint, and to not be over-religious. But the rest is excessive for a start-up - in my opinion. They had a GREAT product, free to download, rapid release and improvement cycles, and then phpMyAdmin came out - of which I think they owe a lot of their success.

    MySQL is still great today too. And 40,000 downloads a day?!?! Wow. True?

Top 3 Mistakes when marketing software


marketingsherpa has an article (free access until October 2) where the CEO of MySQL gives the 3 top mistakes made by software marketers. The items listed are good advice for all software marketers and echo a lot of the things we’ve been promoting in the microISV community such as transparency and communication.

One Response to “Top 3 Mistakes when marketing software”

  1. Ben Mc Says:

    This is interesting, but I’ve been using MySQL since its infancy stage, and I don’t recall having White Papers, Case Studies, Blogs, etc, when it first started rolling. In fact, I just remember it being an obscure download that we were trying to get working with Perl to create a special database at the University of Idaho Law School for tracking technical issues.

    So maybe these are mistakes that only large, established ** open source ** / software businesses shouldn’t make.

    I agree with their PR standpoint, and to not be over-religious. But the rest is excessive for a start-up - in my opinion. They had a GREAT product, free to download, rapid release and improvement cycles, and then phpMyAdmin came out - of which I think they owe a lot of their success.

    MySQL is still great today too. And 40,000 downloads a day?!?! Wow. True?

© 2004-2006 microISV.com