Jennifer Rice points out that you can’t truly own your niche but you can own the way you are perceived within that niche. In her article, she uses the computer PC industry as an example to show how Dell, Gateway, and Apple all sell in competitive markets but use their brand to differentiate themselves. By owning how they are perceived, each of these companies have set themselves up for future growth and expansion into new markets.

This entry was posted on Friday, February 25th, 2005 at 10:30 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

Jennifer Rice points out that you can’t truly own your niche but you can own the way you are perceived within that niche. In her article, she uses the computer PC industry as an example to show how Dell, Gateway, and Apple all sell in competitive markets but use their brand to differentiate themselves. By owning how they are perceived, each of these companies have set themselves up for future growth and expansion into new markets.

This entry was posted on Friday, February 25th, 2005 at 10:30 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.