Many shareware developers depend on Google ads as one of their primary marketing channels. Lately, many searches are returning ads that are minimally targeted and appear to be bulk fed to Google. Many ads are from eBay affiliates trying to cash in on the eBay affiliate program that eBay has been promoting very heavily (hey, they just paid one affiliate over a million dollars for one month). The exception is when doing searches with multiple keywords that are technical in nature.
Now that they are a public company they have obligations to the shareholders to increase revenues and profits. This makes them less likely to limit the proliferation of what are becoming spam-like ads. The downside for shareware developers is that cost per click costs could become artificially inflated. Have you been adversely affected by the increase in bulk affiliate advertising on Google?
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on Friday, November 19th, 2004 at 12:18 am and is filed under Marketing.
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Many shareware developers depend on Google ads as one of their primary marketing channels. Lately, many searches are returning ads that are minimally targeted and appear to be bulk fed to Google. Many ads are from eBay affiliates trying to cash in on the eBay affiliate program that eBay has been promoting very heavily (hey, they just paid one affiliate over a million dollars for one month). The exception is when doing searches with multiple keywords that are technical in nature.
Now that they are a public company they have obligations to the shareholders to increase revenues and profits. This makes them less likely to limit the proliferation of what are becoming spam-like ads. The downside for shareware developers is that cost per click costs could become artificially inflated. Have you been adversely affected by the increase in bulk affiliate advertising on Google?
This entry was posted
on Friday, November 19th, 2004 at 12:18 am and is filed under Marketing.
You can follow any responses to this entry through the RSS 2.0 feed.
Responses are currently closed, but you can trackback from your own site.
November 22nd, 2004 at 3:09 pm
Don’t forget that google’s algorithm automatically ranks well performing ads higher than those not getting any clickthroughs. If auto-generated ads are not relevant to those keywords then they will be clicked less, shown less often and eventually be dropped. Ideally. Spam, by it’s very nature, usually has the lowest clickthrough rates in whatever form.
December 23rd, 2004 at 5:05 am
I have one Ebay ad that appears on my top keywords but it quickly floated to the bottom of the list as it obviously has nothing to do with what is being searched for.
Ultimately Google will sort out any problems here because they are driven by the relevance of the ads. If the relevance of the clicked ads wasn’t high nobody would click on them and they would have a serious revenue problem.