Customer information is probably the single most important batch of information for a microISV, but sometimes collecting information leads to losing a sale. The folks over at SharewarePromotions made the decision not to purchase a product because the site required an email address before the download. Their advice is to sell first and collect later.

Websites that don’t sell - shooting yourself in the foot (link to main page, article doesn’t have a permalink)

This entry was posted on Wednesday, November 3rd, 2004 at 10:46 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

Customer information is probably the single most important batch of information for a microISV, but sometimes collecting information leads to losing a sale. The folks over at SharewarePromotions made the decision not to purchase a product because the site required an email address before the download. Their advice is to sell first and collect later.

Websites that don’t sell - shooting yourself in the foot (link to main page, article doesn’t have a permalink)

This entry was posted on Wednesday, November 3rd, 2004 at 10:46 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.